Sales Training & Coaching
Our sales training and coaching options are the spark you or your organization needs to fuel sales.
MEDDICC Framework for K-12 Sales
Stop losing deals to “no decision” or stalling during complex budget cycles. This course masters the MEDDICC framework specifically for the unique K-12 ecosystem.
Boost your win rates and forecast accuracy by learning to qualify opportunities early and focus on high-potential districts. We dive deep into the details of K-12 metrics, buyers, criteria, procurement, downstream pain, and how to overcome competitors’ landmines and established relationships.
Whether you are onboarding new AEs, are a new AE yourself, sharpening veteran sellers, or equipping renewal teams, this course provides the tools to dominate the market.
Expertly Designed: Created by a former district administrator with 18+ years of K-12 sales leadership, this program bridges the gap between educational needs and sales success. Master a tried-and-true process to hit your quota and drive predictable growth.
Here’s what’s included:
- Over 20 engaging lessons across 7 chapters completely tailored for the K-12 market.
- Downloadable immediately useful scoring guides, frameworks, planning templates, and one-pagers.
- Each lesson includes a professional narrated video lesson to reinforce the lesson reading.
- Games and activities after most lessons to self-assess your comprehension.
- A downloadable completion certificate with serial number as proof of participation.
- Access on your laptop or mobile device.
- Several access license options.
- Pay over time options.
MEDDICC for K-12 Sales
Sales Executive 1:1 Coaching Sessions
K-12 sales is unforgiving. The AEs who consistently hit quota aren’t just working harder; they know exactly which moves are driving their wins and they run those plays on repeat.
These 1:1 sessions occur every other week and help you build that personal playbook.
We’ll break down your pipeline together, pinpoint what’s actually closing deals, and turn it into a repeatable framework you can carry into any territory.
We’ll also surface the blind spots before your manager does. Every AE has gaps and in K-12, where a slow quarter can snowball fast, catching them early is the difference between a coaching conversation and a PIP.
Whether you’re looking to sharpen your game, already under performance pressure, or quietly evaluating your next move, these sessions give you a strategic partner who knows this market and is invested in your career, not just your current number.
Click below to learn more and start building the playbook that works for you.